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  • Does the media focus too much on fashion when reporting on women's tennis?

    We're gearing up for the Australian Open, and while their is plenty of speculation about the form of Lleyton Hewitt coming into his home tournament and as commentators are eagerly discussing whether this could be the tournament when Andy Murray breaks a 73-year dry spell for British tennis with a possible maiden Grand Slam win, it seems that when it comes to women's tennis, journalists seem fixated on fashion.

    Melbourne's Herald Sun has just run a leading article on its website's homepage, which focuses solely on what the women at the Australian Open will be wearing. On the eve of the start of the tournament, the article, called Fashion for a glam slam, completely ignores the tennis in favour of quotes from sports brand product managers about the latest on-court fashions.

    And while the lead story on the Tennis homepage of the same site discusses Roger Federer's title ambitions and his form in the run up to the tournament, the women's game only merits the third story on the page, and then only a discussion of Serena Williams spending less on her on-court jewellery this year.

    Does it seem to anyone else that coverage of women's tennis often falls back on aspects like fashion at the expense of more serious coverage of the athletic ability of the players?

Recent Replies
  • The Media and Women's Tennis

    Scott - i do believe that the media spends a lot of time on women in tennis and what they wear, or don't.  All the media needs to do to balance it up is to add a little more on women's tennis skills and increase the coverage on the male tennis professional's fashion choice, with picturesSmile

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    • By MellieJ
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    • 1 year ago
    • 8 Posts
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  • Re: The Media and Women's Tennis

    Haha - nice one Mel, although I'm not sure that turning the men into walking clothes horses as well is the right long-term solution :P

    It does raise an interesting point though - are the men subject to the same sort of superficial coverage as the women?

    I don't think so, but maybe that is still to come. I appreciate that the women want to earn additional sponsorship dollars outside of their on-court play, but shouldn't we expect better sporting coverage from the sports media?

    Seriously, some of us are actually more interested in the tennis than the tanlines!

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