What do women’s sports want from media coverage? Actions create outcomes but to have outcomes we need to pose some questions.

• Define women’s sport with respect to the media.
• What determines the current level of reporting.
•  What do we view as an equitable coverage of women’s sport in the media?
• How long should it take us to achieve this?
• What form should it take?

The Sports Hydrant proposal is centred on four key strategic objectives which taken together deliver a total care plan for enhancing the profile of women’s sport in the media.

INSIGHT|INVEST|INFORM|INFLUENCE

PREAMBLE

• The media influence people’s behaviour.
• If we don’t get the message exactly right and press the right buttons we will send the wrong message.
• Women’s sport’s job is to get the media to embrace our message.
• But, the media listen to their viewers not the sports so exactly what are their objectives.
• Direct women’s sport messages to peer group leaders who deliver insights to their group.